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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkPierre
pierre.co
Piotr Zolnierek
@pzol
PETER ORLOVACZ
@peteror
Piotr Rosłaniec
@bob
Patryk Kabaj
@patrykkabaj
Product Leader, Product & Tech Consultant, Co-founder & Former CPO at Packhelp
Michal Majczak
@lachimm
Marek Pełka
@mpelka