Sublime

This post is meant to be a foundational building block for further thinking on emerging standards in the shape of design organizations.

A London-based DJ, artist manager, and co-founder of the iconic record label, Butterz, the prolific figure writes daily on sustainable artistic creation, electronic music, grime and rap, web3, community, social media, and his other curiosities in short notes, known as the ‘Yellow Squares’ on Instagram and Twitter. The format is simple but effective... See more

We learned the hard way that new products are hard enough to figure out, and we should make as many things as familiar as possible. Again, life and new products are hard enough. When you can use a familiar term instead of being original, do so. Never opt for a solution that is more creative but less effective.