Sublime
An inspiration engine for ideas
McElory's famous memo sent to dedicated brand teams at P&G.
Sriram Krishnan • P&G Marketing Memo

People dramatically under estimate how many decisions one has to make before shipping the v1 of even the simplest product. They all seem obvious in retrospect, but so, so much thinking had to happen to ship something like "press a button, get a ride."
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Internal prediction market
Tyler Cowen • Why don't more businesses use prediction markets? - Marginal REVOLUTION
Without question, the best market researchers on the planet are comedians.
Marcus Collins • For the Culture
Harish Natarajan
Adam Grant • Think Again: The Power of Knowing What You Don't Know
idiosyncrasy
Adam Grant • Originals: How Non-Conformists Move the World
Debra Jo Prectet