Sublime
An inspiration engine for ideas
knr.wav
@knr.wav
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkGustav Keber
@gustavk
Kristoffer Fu
@knf
Kirsti Zimmermann
@angelconda
Kilian+ Weber
@kilianweber
Lara Pohl-Martell
@larapm
Francesco Kirchhoff
@francescok
Fabian Maier-Bode
@fabianmaierbode