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Who is the smart reader for this exercise? What is an update or other topic you’re familiar with and they need to know about: Why is it significant? Jot down a few details. We’ll come back to them later:
Jim VandeHei, Mike Allen, • Smart Brevity
He became his YouTube persona.
Mark Bergen • Like, Comment, Subscribe
Casey Newton • Five takeaways about Facebook's pivot to audio
- Smart Brevity is teachable.
Jim VandeHei, Mike Allen, • Smart Brevity
Pastor Glade nailed the single most important lesson of modern communications—short, smart, simple and direct can break through and persist.
Jim VandeHei, Mike Allen, • Smart Brevity
“I highlight in yellow. When someone asks me questions, I paste their questions and respond in dark purple or bold.”
Jim VandeHei, Mike Allen, • Smart Brevity
Taylor Lorenz • Journalists will learn influencing isn’t easy
they decide whether to “Go deeper” into the conversation.
Jim VandeHei, Mike Allen, • Smart Brevity
“Fake news, he kept going on about fake news and misinformation,” Mark steams. “He doesn’t get it. He’s got it totally wrong, totally out of proportion. He said that Facebook’s playing a destructive role globally. And I think he actually believes that.”