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Why Online Marketing Matters - How Small Business Can Get More Customers, Sales & Profits
amazon.com
How much does it cost to acquire each customer through this channel strategy? How many customers are available through this channel strategy? Are the customers you are getting through this channel the ones you want right now?
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
My entire business is based on the classics of direct response, studying guys like John Carlton, Dan Kennedy, Gary Bencivenga, and anyone else.
Ben Settle • Newbie Friendly List Building Secrets: 12 Free & Dirt Cheap (but Proven Effective) Ways to Quickly Build a Responsive Email List
Inner ring tests are designed to do two things. First, to optimize your chosen channel strategy to make it the best it can be. Second, to uncover better channel strategies within this traction channel.
Gabriel Weinberg • Traction
- To whom are you going to sell? You
Ryan Daniel Moran • 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur

The Most Powerful Thing I Am Aware of Is To...
Composability unlocks the best humanity has to offer.