Sublime

Pareto proves everything I’m telling you—but there’s a catch. He doesn’t go far enough. I want you to go further. I want you to take Pareto’s Principle to an extreme.

Chet Holmes, called the “Dream 100.”5 He wrote about it in detail in his best-selling book, The Ultimate Sales Machine. The way that Chet teaches and uses the Dream 100 is a little different than how I use it, but understanding Chet’s model will open up your ability to get unlimited traffic into your funnels.

Verne’s entire 2.5 day Scaling Up course is online at www.growthinstitute.com.

idea. It is very likely that one channel is optimal. Most businesses actually get zero distribution channels to work. Poor distribution—not product—is the number one cause of failure. If you can get even a single distribution channel to work, you have great business. If you try for several but don’t nail one, you’re finished. So it’s worth thinking

peer recognition