Sublime

“Five points . .

Grab people with the visuals and words you choose.

The winning formula here is an eye-catching image, with a side of slim, muscular text.

sympathetic analysis of conservative ideas, it calls for a serious response.

“It is hardly an exaggeration to say that the progressive mind was characteristically a journalistic mind,” the historian Richard Hofstadter observed, “and that its characteristic contribution was that of the socially responsible reporter-reformer.”

➊ List the points you must make.

Put your supporting points in order as if you were arguing a case before a jury. This is your outline.

To succeed in today's media environment, “political leaders must appear as accessible, authentic, and relatable,” she argues,

5. Follow with your verbal “Why it matters”— short context for your Big Thought.