Sublime
An inspiration engine for ideas
Railsware Product Studio
railsware.com
Tools for B2B SaaS companies
sari and • 28 cards
There are numerous commercial tools available for conducting multivariate testing, including a tool called Website Optimizer from Google, which like Google’s other products is absolutely free, making it an ideal place to
Calvin Jones • Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1
If you’re not doing product videos yet, do them for at least part of the inventory and see if it makes a difference.
Peep Laja • How to Build Websites that Sell: The Scientific Approach to Websites
Analytics and Optimization
Samuel Thorpe • The Essential Beginner’s Guide to AI
Knowledgeable
Meera Kothand • Your First 100
Peep Laja, a renowned expert in conversion rate optimization—the science of getting more visitors to a website or app to become customers—loves to point out that a 5 percent improvement in conversion rate every month nets an 80 percent improvement in a year due to the compounding nature of wins.