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Cult Brand Behavior: Creative Rules for Culture Hacking
Exploring the concept of culture hacking, this guide outlines creative rules for brands to cultivate a devoted following by engaging with and shaping cultural dynamics effectively.
mcusercontent.comIt takes considerable knowledge just to realize the extent of your own ignorance.
Thomas Sowell, “A childish letter” for Jewish World Review (1998)
The curse of the Michelin star
economist.comVirginia Woolf on her ideal diary:
I should like it to resemble some deep old desk or capacious hold-all, in which one flings a mass of odds and ends without looking them through. I should like to come back, after a year or two, and find that the collection had sorted itself and refined itself and coalesced, as such deposits so mysteriously do.”
The site is also like a home in that it’s a collection of many things which are unified only by the person who collected them. I feel as if someone is giving me a tour of their apartment: I’m looking at the papers on his desk, the notes stuck to his fridge, an album of butterfly photos taken by his brother, and so on. Sure, he probably tidied up... See more