Sublime

➑ Brevity, always.

➎ Then, write a few more items in Smart Brevity, in order of importance.

You need to connect with your staff at least once a week.

1. Smart Brevity is teachable.

“Could,” “may,” “might:” Those usually tell you nothing in terms of what’s happening.

Tips & Tricks

The gold standard is always what’s best for the audience—the structure that is clearest and most efficient for a reader whose attention is being pulled in a million ways.

Maintain your level of professional ethics and all details of your own Standard of Performance.

Numbering your supporting stats helps the audience take notes. But more to the point: It shows you know where you’re going.