Sublime
An inspiration engine for ideas
➊ Mission matters.
Jim VandeHei, Mike Allen, • Smart Brevity
Be the expert, or find one.
Jim VandeHei, Mike Allen, • Smart Brevity
➊ Know your audience.
Jim VandeHei, Mike Allen, • Smart Brevity
guiding principleS
Jim VandeHei, Mike Allen, • Smart Brevity
“Why it matters.”
Jim VandeHei, Mike Allen, • Smart Brevity
• Assign responsibility.
Jim VandeHei, Mike Allen, • Smart Brevity
for CEOs & Leaders