Sublime

Today I saw a white Jaguar pull up on Bond Street and out stepped a young man with bleached hair dressed in a white outfit and carrying a little white dog. An amazing sight, but not useful material for a writer because the picture was already complete – there was nothing I could have added to it.

Paul writes a weekly newsletter called The Sunday Dispatches, where he shares his latest writing and ideas. It’s free and you can sign up at www.pjrvs.com/signup/. You can also find him on Twitter @pjrvs. To learn more about how to start your own company of one, join the Co1 community, listen to the Companies of One podcast, and get other free reso

in your

Small brands