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Paul Roetzer • The Marketing Agency Blueprint
Keep in mind that the most effective lead-generation campaigns are focused on creating value, not selling.
Paul Roetzer • The Marketing Agency Blueprint
Once an agency positions itself as a thought leader, and establishes a proven performance track record, it opens up opportunities to create and capture value on a larger scale through speaking engagements, online courses, webinars, digital publications, book publishing, and teaching.
Paul Roetzer • The Marketing Agency Blueprint
The goal is to be known to the smallest viable audience.
Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
Share technology news, trends, and innovations through your agency social networks.
Paul Roetzer • The Marketing Agency Blueprint
Marketing agencies are bound by the limitations of human resources.
Paul Roetzer • The Marketing Agency Blueprint
Content marketing is the premier lead-generation strategy available to agencies today.
Paul Roetzer • The Marketing Agency Blueprint
Marketing agencies from every discipline—advertising, PR, social, SEO, content, and web—have the opportunity to evolve and play an integral role in bringing structure and meaning to the wealth of information available to businesses.
Paul Roetzer • The Marketing Agency Blueprint
Publish content on your website demonstrating how advances in technology are impacting the marketing industry.