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The Vignelli Canon
The Vignelli Canon outlines fundamental design principles, emphasizing semantics, syntactics, and pragmatics, along with the importance of discipline, appropriateness, and visual power for effective and timeless design practices.
rit.eduThoughts on Design, 1st Edition | Paul Rand: Modernist Master 1914-1996
paulrand.designGraphic designer and painter Paula Scher on how to make something great:
"Less is more and more is more. It's the middle that's not a good place."
"Less is more and more is more. It's the middle that's not a good place."
Graphic designer and painter Paula Scher on how to make something great: "Less is more and more is more. It's the middle that's not a good place."
A case in point is the time the graphic designer Paul Rand had the guts to say no to Steve Jobs.10 When Jobs was looking for a logo for the company NeXT, he asked Rand, whose work included the logos for IBM, UPS, Enron, Westinghouse, and ABC, to come up with a few options. But Rand didn’t want to come up with “a few options.” He wanted to design ju
... See moreGreg Mckeown • Essentialism: The Disciplined Pursuit of Less
Best explanation I've seen of what makes a "brand"
By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ
ompanies are focused on building products rather than brands. A product is something made in a factory. A brand is something made in the mind. To be successful today, you have to build brands, not products. And you build brands by using positioning strategies, starting with a good name.
Al Ries • Positioning: The Battle for Your Mind
