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Magazine advertisements designed by Paul Rand for Westinghouse. Scanned from an issue of Japanese magazines, Graphic Design (cant remember which issue now). https://t.co/ziRs2qG9QL
The Vignelli Canon
The Vignelli Canon outlines fundamental design principles, emphasizing semantics, syntactics, and pragmatics, along with the importance of discipline, appropriateness, and visual power for effective and timeless design practices.
rit.eduThoughts on Design, 1st Edition | Paul Rand: Modernist Master 1914-1996
paulrand.designDesign legend Paul Rand executed the “NeXT” generation of computer for education logo for Steve Jobs. He brought a clarity that resulted in a confidence in the memorability and timelessness of the logo, as well as in the way it represented both the product and company’s forward-thinking culture and innovation.... See more
artistuprisinginstagram.com
Let's not overcorrect with the trad-logo hype. Logos are difficult to analyze, in that the only thing we can say is the following—The purpose of a logomark is to distinguish a brand from the rest. There are a few exceptions, maybe if you're a corn trader, you'd want the logo to be similar to other corn traders and unlike other wheat traders. But by... See more
Graphic designer and painter Paula Scher on how to make something great:
"Less is more and more is more. It's the middle that's not a good place."
"Less is more and more is more. It's the middle that's not a good place."