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Many companies have weak positioning precisely because they don’t clearly understand their true competitive alternatives in the minds of customers.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
For any business person, "Me too' won't do" feels right intuitively. Action, creation, risk-these lie at the root of invention. Business value does not start with bloodless analytics. Passion, monomania and domain mastery fuel invention and so are central. The compelling continuing contribution of founders demonstrates this. Planning rare
... See moreHamilton Helmer • 7 Powers: The Foundations of Business Strategy
An LPs Guide to Venture Funds (Part 1) - The Unbundling and a Framework
signal. Founders may be in business for the wrong reasons or be pursuing the wrong objectives.
Patrick Vernon • Venture Capital Strategy: How to Think Like a Venture Capitalist
The Disruptors' Feast: How to avoid being devoured in today's rapidly changing global economy
amazon.com
kulesa.substack.com • Tyler Cowen is the best curator of talent in the world
To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.
Ryan Holiday • Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
three or four potential customers, who is the most important?