Sublime
An inspiration engine for ideas
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Tips and insights for brands and marketing: Avoid common mistakes; think differently; understand customer needs deeply; don't rely solely on data; strive for loyalty and customer satisfaction.
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A 10-bullet writing masterclass from the father of advertising, David Ogilvy: https://t.co/CrapYLxr45
Marc Andreessen explains IBM founder Thomas Watson‘s famous “Wild Ducks” program
Marc believes that the organizational complexity is one reason you don’t see innovation at large companies. But that’s not the only reason:
“I think there’s another deeper thing underneath that that people... See more
Startup Archivex.com
Ad legend Bill Bernbach letter on creativity, written in 1947:
Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of
... See moreSource: Fast Company
Mark Fisher • Exiting the Vampire Castle
One of the most legendary marketers of all time: David Ogilvy
In 1982, David wrote an internal memo to the employees of his advertising agency titled "How to write."
And in just 10 bullets he put together a masterclass in effective writing.
Here's a breakdown... See more
