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How hyper-consumers misunderstand industries by assuming their extreme behavior is typical, illustrated through bodybuilders, gamers, and business travelers
TRANSCRIPT
Yep. So for those of you who haven't read your substantial writing on this topic, something that you've covered many times is that the airlines work because there is a lucrative class of business travelers who are not spending their own money. They're spending money from a budget at work, and they are willing to, subjectively speaking, pay richly
... See moreLet me repeat that information from paying customers is by far our #1 objective validation of market fit.
Patrick Vernon • Venture Capital Strategy: How to Think Like a Venture Capitalist
Psychology of mobile game pricing strategies and how developers optimize initial in-app purchase transactions through A/B testing
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Those people, like those huge whales, are pretty rare, but they're spending a lot of, it kind of raises the question of, okay, why doesn't the game give you a chance to buy $1,000 worth of gems at a clip? Or $5,000 or $10,000? Surely the conversion rate on one big hefty transaction is going to be better than the conversion rate on trying to
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How hyper-consuming outliers subsidize industries like airlines and buffets without realizing others aren't like them
TRANSCRIPT
Yep. So for those of you who haven't read your substantial writing on this topic, Something that you've covered many times is that the airlines work because there is a lucrative class of business travelers who are not spending their own money. They're spending money from a budget at work, and they are willing to, subjectively speaking, pay richly
... See more
Mobile game monetization strategies and how high-spending players receive personalized attention similar to casino VIP treatment
TRANSCRIPT
Congregate CEO presentation Wales. They talk extensively about the monetization of these games and how the monetization skews towards the higher end of the spectrum Finger to the wind I don have active recall of all the numbers but the vast majority of players will never pay a dime.
Of payers, you know, maybe 2%, most will make one transaction and
... See morePatrick O'Shaughnessy • Madhavan Ramanujam - How to Price Products onInvest Like the Best with Patrick O'Shaughnessy Colossus
