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From David Ogilvy:
... See moreThrough maddening repetition, some of my obiter dicta have been woven into our culture. Here are some of them:
(1) “We sell – or else."
(2) “You cannot bore people into buying your product; you can only interest them in buying it.”
(3) "We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a p
A persistent focus on kid’s entertainment is an inefficient use of resources unless that was all the brand wanted to be, or a major, big…
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Jenni Romaniuk • Better Brand Health eBook
Messaging effect
Jenni Romaniuk • Better Brand Health eBook
Messaging effect
Jenni Romaniuk • Better Brand Health eBook
factors relevant to be an acceptable member of the category to ensure the brand does not underperform.
Jenni Romaniuk • Better Brand Health eBook
benefit bigger brands.
Jenni Romaniuk • Better Brand Health eBook
a greater propensity to process a brand’s advertising.