Sublime
An inspiration engine for ideas
25 lessons from Rory Sutherland:
1. A flower is a weed with an advertising budget.
2. Consumer research is great at telling you what people did, it's terrible at telling you what people will do.
3. To reach intelligent answers, you often need to ask really dumb... See more
1981 memo on hiring from Bear Sterns
Sought ppl with a degree in PSD - poor, smart and a deep desire to get rich
Warns agst MBAs
Co died 37 years later
Prob started hiring MBAs https://t.co/uUhFgac9Yp
From David Ogilvy:
... See moreThrough maddening repetition, some of my obiter dicta have been woven into our culture. Here are some of them:
(1) “We sell – or else."
(2) “You cannot bore people into buying your product; you can only interest them in buying it.”
(3) "We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a
A persistent focus on kid’s entertainment is an inefficient use of resources unless that was all the brand wanted to be, or a major, big…
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Jenni Romaniuk • Better Brand Health eBook
Messaging effect
Jenni Romaniuk • Better Brand Health eBook
Messaging effect
Jenni Romaniuk • Better Brand Health eBook
factors relevant to be an acceptable member of the category to ensure the brand does not underperform.