Sublime

visibility into its end users

inexpensive in-market product testing.

end user/Primary Economic Buyer was a frequent visitor to the website Urban Daddy, which served as a primary influencer both by providing ideas for items to purchase and by offering special discounts to encourage a purchase (i.e., flash sales). Julia and her team targeted Urban Daddy to get to the Primary Economic Buyer. Once their product was on U

People are more attentive than they’ve ever been about the brands they allow to become part of their lives, because the brands are so reflective of their values as individuals.

Among the few “converging results” on the questions above is the insight that low-income consumers prefer EDLP retailers and those with higher incomes prefer Hi-Lo retailers.

The first digit in a price has the strongest influence on perception; that is, a price of $9.99 comes across as $9 plus something rather than $10.

As we move toward a demand-based economy, access, not ownership of products, will drive the success of businesses.

Luxury and premium priced items are often known to be of similar quality to lower priced options. Their owners want to be seen as being able to afford them.

entire industry