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In both repertoire and subscription markets, the most affected groups were non-buyers and smaller brands.
Jenni Romaniuk • Better Brand Health eBook
itself. We should be aware of the source of expectations—whether it’s the pleasure of dreams and aspirations or the irrelevant allure of brand names, biases, and presentation. Or,
Dan Ariely • Dollars and Sense
In April, clothing sales fell 79 percent in the United States, the largest dive on record. Purchases of sweatpants, though, were up 80 percent. Entireworld was like the rare life form that survives the apocalypse. By betting that the luxury market would fail, Sternberg had evaded the very forces that were bringing down the rest of the industry.
Irina Aleksander • Sweatpants Forever: How the Fashion Industry Collapsed
Items and opportunities become more desirable when they are perceived to be in short supply or occur infrequently.
William Lidwell, Kritina Holden, Jill Butler • Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
(nearly twice the audience size of OshKosh B’Gosh, the 120-year-old maker of children’s clothes).
Randy Komisar • I F**KING LOVE THAT COMPANY: How a New Generation of Brand Builders Is Defining the Post-Amazon World
中国で話題になっているDHgate(敦煌網)について調べてみました。ハイブラの偽物販売アプリと思いきや、ハイブランドと同じ工場が商品を販売しているのが売りっぽい
DHgateがアメリカで大ヒット！関税高騰でも中国製品が売れ続ける本当の理由｜中国テックトレンドニュース https://t.co/G5bwfmeJvw
吉川真人🇯🇵深センものづくり相談受付中x.comAmong the few “converging results” on the questions above is the insight that low-income consumers prefer EDLP retailers and those with higher incomes prefer Hi-Lo retailers.
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
I see a $100 shirt on shirt.com