Sublime
An inspiration engine for ideas
The invisible and the small is rapidly spreading as a desirable, status-signaling social experience beyond Tyler Brûlé’s world, Japanese bars, and menswear forums.
Ana Andjelic • How Micro-Communities Transform Aspiration
Given that everyone can now buy designer handbags and new cars, the rich have taken to using much more tacit signifiers of their social position.
bbc • The new, subtle ways the rich signal their wealth
As traditional luxury goods, such as the iconic Louis Vuitton monogram bags or Chanel number 5, have become more widespread and attainable than in the past, the wealthy need alternative ways to signal their prestige and power.
Silvia Bellezza • The Mystery of the $2,000 Ikea Shopping Bag
Zappos makes a herculean effort to cut the hype and accurately inform the consumer of the precise details of the product.
Joseph Michelli • The Zappos Experience: 5 Principles to Inspire, Engage, and WOW
Traditional and institutional brands and retailers will continue to lose market share to local retailers and community-based shopping platforms.
Andrea Bell • CCC - Home
Big brands are losing share of America’s GDP pie. Small brands are like the phoenix, rising out of their ashes. Birthed by the seeds of low startup costs, infinite digital shelf space, and hyper-targeted advertising, direct-to-consumer companies with strong brand identities and hyper-efficient ad targeting are unbundling big retail brands. Options ... See more