Sublime

PT Barnum’s number-one rule was “Get Attention.”

“You know,” PT Barnum once said, “I’d rather be laughed at than not be noticed at all.”

“The Barnum effect refers to the tendency for people to accept as uncannily descriptive of themselves the same generally worded assessment as long as they believe it was written specifically for them on the basis of some ‘diagnostic’ instrument such as a horoscope or personality inventory.”

Mugrabi family, reputed to own around six hundred Warhol

and Maurizio Cattelan. For the first half-decade of the twenty-first century, Segalot chose Takashi Murakami, Luc Tuymans, Matthew Barney, and Robert Gober.