Sublime

Any brand in a category with intermittent category buyer membership

In a category where the typical buyer buys multiple brands over a period, such as toothpaste, beer or TV streaming services, category buyers retrieve some brands linked to the first attribute cue.

friendly, fun, down-to-earth, masculine, charming, sporty or intelligent.

Design for the category, analyse for the buyer, report for the brand.

Design for the category, analyse for the buyer, report for the brand.

useful