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Less but better
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less


This little book is the company building philosophy of David Ogilvy broken down into bite-sized pieces.
Buffett called Ogilvy a genius and this is a list of ideas Ogilvy wanted to pass on:
1. Discovery consists of seeing what everyone has seen and thinking what nobody has... See more

Recently I’ve gotten a lot of inbound from new grads asking for career advice, so I wrote down a list of things I wish I’d internalized sooner.
The key thing: being precocious has an expiration date. Threading the note in its entirety: https://t.co/dW7DAcmyng
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My notes from Anna Wintour’s biography turned into maxims:
1. Hire talented people as found, not as needed.
2. Taste is as rare as a unicorn.
3.Your employees should describe you as “easy to understand.”
4.Pretend to be... See more
The Thought Leaders Practice: Do work you love with people you like the way you want
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13 Creative Commandments:
1. Talent is an important differentiator, but talent needs to put in the hours to excel.
2. Question everything. Question what is good, what is bad, why you like or don't like something. It's more important than ever in an algorithmic industry to play by your own rules.
3. Stand by the work that you make. Do not place
... See more