Sublime

In 2008, the REAL genius behind Facebook's addictive algorithm left the company. Everyone thought he was done. Instead, he used the same psychological formula to build his own $6 BILLION empire. Meet the man who has the world hooked:🧵 https://t.co/Gvve70ifvf

The most dangerous man in tech isn't Elon or Sam Altman. It's a 75-year-old professor they call the "Godfather of AI." After discovering a horrifying truth in Google's AI, he risked everything to expose it. Here's why they paid him $44 Million to keep quiet: 🧵... See more

So today, Google is truly an all-seeing surveillance machine. When a person uses Google’s search engine, maps, email, YouTube, Android, and Chrome operating systems, or any of the dozens of other services and products it owns, Google stores a complete record of those interactions. Google then aggregates all this personal data to allow marketers to... See more

A personality sketch of the marginal user

Here’s what I’ve been able to piece together about the marginal user. Let’s call him Marl. The first thing you need to know about Marl is that he has the attention span of a goldfish on acid. Once Marl opens your app, you have about 1.3 seconds to catch his attention with a shiny image or triggering... See more

In a 2017 interview, Ev Williams (the founder of Twitter), said something that has stuck with me since: “the trouble with algorithms, is that it rewards extremes. Say you’re driving down the road and see a car crash. Of course you look. Everyone looks. The internet interprets behavior like this to mean everyone is asking for car crashes, so it... See more

Most of this came to him in the mid-1980s, when Mr. Goldhaber, a former theoretical physicist, had a revelation. He was obsessed at the time with what he felt was an information glut — that there was simply more access to news, opinion and forms of entertainment than one could handle. His epiphany was this: One of the most finite resources in the... See more