Sublime

• Find a reason: You need to be working towards something.

• Don’t fall in love with projects: Most things fail don’t get emotionally attached.

• Build boring things that people need

• Build first before overthinking: Overthinking kills dreams

Having no clear, written goals for your startup means you won’t know whether to pursue the white label deal someone offers you two weeks after launch, or to start selling in overseas markets because someone asks you to.

In reality none of these is the true objective. Simply put, a startup should focus on reaching a deep understanding of customers and their problems, their pains, and the jobs they need done discovering a repeatable roadmap of how they buy, and building a financial model that results in profitability.