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Not normalizing.

Alistair Croll • Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly))

Don’t copy

David Heinemeier Hansson • Rework

Go behind the scenes

David Heinemeier Hansson • Rework

Embrace constraints

David Heinemeier Hansson • Rework

Goals:

Alex MacCaw • The Great CEO Within: The Tactical Guide to Company Building

If you read and apply only one of these books, make it this one.

Alex MacCaw • The Great CEO Within: The Tactical Guide to Company Building

Be a curator

David Heinemeier Hansson • Rework

CHAPTER INTRODUCTION

David Heinemeier Hansson • Rework

Underdo your competition

David Heinemeier Hansson • Rework