Sublime

A company can begin to determine its product’s habit-forming potential by plotting two factors: frequency (how often the behavior occurs) and perceived utility (how useful and rewarding the behavior is in the user’s mind over alternative solutions).

Compulsive use, in this context, is not the result of a character flaw, but instead the realization of a massively profitable business plan.

Habit-forming products often start as nice-to-haves (vitamins) but once the habit is formed, they become must-haves (painkillers).

“Take a human desire, preferably one that has been around for a really long time … Identify that desire and use modern technology to take out steps.”

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The convergence of access, data, and speed is making the world a more habit-forming place.

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