Sublime

simple: consumers aren't respecting demographic boundaries anymore, so neither should you.

If there is a single thing that I, as a designer, find hopeful about the current state of digital design it is the dismantling of the brute harnessing of distraction. While digital advertising isn’t going anywhere, the way we attach ads to content is becoming more visually elegant, and less aggressively distracting.

Das Internet: Idee und Realität

Marc-Uwe Kling erläutert:

• 💡 Die Generation vor den Digital Natives hat einen einzigartigen Blick auf den Strukturwandel der Öffentlichkeit.


• 🤔 Sie können noch wahrnehmen, was für andere normal geworden ist.


• 🌐 Sie haben das Privileg, die ursprüngliche Idee des Internets zu sehen und zu erkennen, was daraus geworden is

Using relatively inexpensive equipment, and with limited technical knowledge, ordinary people can engage in public speech and actions without mediation by the mainstream media or other traditional sources of power.

For example, in terms of what designers wanted, what they built/measured and what they unintentionally caused:

• Quality journalism → Measure Clicks → Creation of click-bait content