Sublime
An inspiration engine for ideas
Albrecht Hofmann
@abednego
Christian Schulte
@cschulte
willprotein
@willprotein
founder of protein
Moritz
@moritziden
Gerwin Schalk
@gerwin
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkWilliam Usdin
@williamu
Kjell
@nithy
Thorsten Koester
@thorsten