Sublime

“Setting our prices is easy,” a marketing director at a safety products company once told me. “We just look at what the premium supplier in our market does, and come in 10 % below them.”

firm whose practice-mix was made up predominantly of clients who, rather than needing the profession’s most creative talent, wanted to find a firm that had accumulated experience in handling certain types of problems, and would not take an expensive “start with a blank sheet of paper” approach to the problem.