Sublime

The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.

The report investigates the true decentralization of blockchains, highlighting various forms of centralization, vulnerabilities in consensus protocols, and the implications for security and immutability in networks like Bitcoin and Ethereum.

Analyses the cultural phenomenon of hyper-optimization, discussing its impact on creativity, the overabundance of cultural products, and the need for counterforces to resist its effects.

The report explores using design fictions to creatively engage politicians and community groups in envisioning future policy implications, particularly regarding ageing in place and isolation, through collaborative workshops.