Sublime

Another source came from email analytics companies that had access to the emails—and thus receipts—of millions of consumers, and could offer market share metrics down to specific geographies and trip types.

A lower number might be necessary if mobile phones are the main devices for…

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greater category coverage –

In both repertoire and subscription markets, the most affected groups were non-buyers and smaller brands.

Brand 10 grew in MMS across both non-buyers and buyers, but the main metric that changed was NS. The brand has widened its CEP network but not its potential buyer base. This is not a normal growth pattern, which would be evident in a rise in MPen, particularly for non-buyers, and so should be

WhatsApp visitation metrics are unusual and therefore worth investigating further. Deviations from the DJ law usually reveal a weakness in the brand that needs to be addressed before the brand can fully realise its growth potential.

greater brand level discrimination –

Bigger brands monopolise light category buyers