Sublime
An inspiration engine for ideas
Stefan Heppenheimer
@sheppenheimer
most category buyers use multiple CEPs to enter the category.
Jenni Romaniuk • Better Brand Health eBook
attribute includes adverbs such as ‘very’ or ‘more’ (e.g., very innovative)
Jenni Romaniuk • Better Brand Health eBook
Small brands have a few buyers, but most category buyers are non-buyers.
Jenni Romaniuk • Better Brand Health eBook
Matt Schwamberger
@mschwamberger
market insight.
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
Brand light/non-buyers
Jenni Romaniuk • Better Brand Health eBook
Underpinning this overall distribution are the different distributions for buyers and non-buyers
Jenni Romaniuk • Better Brand Health eBook
Karen Pedersen
@karenpedersen