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An inspiration engine for ideas
Small brands have a few buyers, but most category buyers are non-buyers.
Jenni Romaniuk • Better Brand Health eBook
As a rule of thumb, go for 60–70% CEPs and 30–40% of baseline category competencies and any other attributes.
Jenni Romaniuk • Better Brand Health eBook
tobias
@dieterpete
When brands grow or decline in MMS, we can ‘look under the hood’ to see what happened.
Jenni Romaniuk • Better Brand Health eBook
Trends – Artificial Intelligence (AI) – May 2025 – BOND
The document analyzes rapid growth and transformative trends in artificial intelligence, highlighting unprecedented user adoption, technological advances, global competition, enterprise AI integration, and associated benefits and risks shaping the future.
bondcap.comPast brand buying
Jenni Romaniuk • Better Brand Health eBook
We are constantly making decisions about whether something is worth our money, or trying to convince others to part with their money.
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
Compared to the retailer with over a million customers, a pure-play ecommerce website with 5,000 known customers and permissions will have a much lower limit for how much should be invested in personalization.