Sublime
An inspiration engine for ideas
‘workmanlike’ players were selected instead of ‘stars’ and the appeal of the ‘David Beckham’ narrative (the instinctive belief that good-looking players are somehow better) was rejected.
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
David Rood
@davidrood
David Bussell
@davidbussell

We shared our strategy with a tiny YouTube channel (5k subs).
Their first video went viral:
- 1m views.
- 230x their average view count.
- Next videos also banged.
So f**k it… here’s the strategy they used: https://t.co/7gZNEwxtWx
a character’s ignorance is replaced by knowledge.
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
Talking Heads - Alan Bennett
youtube.comThat Thomas had worked for the Chronicle since 1976 was easily established, as was the fact that he’d published three brief novels since that date. Out of a sense of delicacy Carleton never mentioned that he owned all three of these, and found them elegant and elliptical, couched in prose that had the cadence of the King James Bible, and concerned
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