Sublime
An inspiration engine for ideas
There are whole industries, such as venture capital, that are currently organized around the belief that innovation is essentially a game of playing the odds. But it’s time to topple that tired paradigm. I’ve spent twenty years gathering evidence so that you can put your time, energy, and resources into creating products and services that you can p... See more
Clayton M. Christensen • Competing Against Luck: The Story of Innovation and Customer Choice
High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
amazon.com
We have conducted hundreds of segmentation studies for companies in dozens of industries and have concluded that the differences in people’s needs do not come from different demographics or psychographics. In fact, we have proven that demographic, psychographic, and behavioral and attitudinal data will nearly always fail to explain why customers ha
... See moreAnthony W. Ulwick • Jobs to Be Done
The essential characteristic of enduringly profitable businesses is recurring customers.