Sublime
An inspiration engine for ideas
Ikea effect in ideas, AI-assisted insight ownership, and hidden symbols of hierarchy and status in children’s play
TRANSCRIPT
Ikea effect, right? Something that you put a little bit of work into, you value more. Yeah. So what, here's, here's an idea. What if you get an AI to generate 95% of the kind of requisite conceptual material, and then you give it to the CEO to then say, what would we call that? Yeah. And then if they name, I'm just making this up, right? But if
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How 37signals uses product naming as creative fuel, with Fizzy/Splat illustrating names shaping concepts and design
TRANSCRIPT
Sure. I mean, I'll just say that for me, it doesn't start until there's a name. I just kind of have to find the name first. That actually is the fuel that fuels the rocket for me. Like at the very beginning, I have this idea and I want to name it. Yeah, a name either comes first or in conjunction with the root of the idea. But if I can find a name
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The energy you enter the room with predetermines the outcome of the process
“The secret harmony of disharmony: I don't want something already made but something still being tortuously made. My unbalanced words are the wealth of my silence. I write as acrobatics and pirouettes in the air—I write because I so deeply want to speak.
-Agua Viva by Clarice Lispector
Reading as a default state
Think like a gardener, not an architect: design beginnings, not endings.
Unfinished = fertile
“The theater critic Kenneth Tynan once said, “A critic is a man who knows the way, but cannot drive a car.”
― Keith McNally, I Regret Almost Everything: A Memoir