Sublime
An inspiration engine for ideas
it’s worth thinking really hard about finding the single best distribution channel.
Gabriel Weinberg • Traction
Predictable Revenue: Turn Your Business into a Sales Machine with the $100 Million Best Practices of Salesforce.com Aaron Ross and Marylou Tyler
Alex MacCaw • The Great CEO Within: The Tactical Guide to Company Building
Economic forces.
Oren Klaff • Pitch Anything
Ambitious startups will need a high value wedge and the product velocity to expand quickly, create innovative data loops, and establish themselves as a core user operating system or “system of intelligence”.
Aileen Lee • Cowboy Ventures | Where we’re hunting in 1Q 2025
Make evidence-based decisions.
Ash Maurya • Running Lean
Engineering as Marketing Target Market Blogs Business Development (BD) Sales Affiliate Programs Existing Platforms Trade Shows Offline Events Speaking Engagements Community Building
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers

Poor distribution—not product—is the number one cause of failure. If you can get even a single distribution channel to work, you have great business.
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
“I work with boutique consultancies who want to win more projects from more clients at higher fees.”