Sublime

A small company in the <1M city of Niigata, Japan has a monopoly on the equipment that makes every single modern iPhone and TV display on the planet. Here's the story of Tokki, the most important company you've never heard of... 1/8 https://t.co/L3gk6nYKAg

When I asked what, exactly, they thought made someone a promising Substack writer, Best turned to McKenzie and asked, in a jokey hush, “Do we keep the Baschez score a secret?” McKenzie laughed. They have a system, created by a former employee named Nathan Baschez, that measures a Twitter user’s engagement level—retweets, likes, replies—among their ... See more