Sublime
An inspiration engine for ideas
Bill Bernbach, founder of advertising agency DDB, reminds us that it is not enough to be right — you must also be compelling:
"A dull truth will not be looked at. An exciting lie will. That is what good, sincere people must understand. They must make their truth exciting and new, or their good works will be born dead."
"A dull truth will not be looked at. An exciting lie will. That is what good, sincere people must understand. They must make their truth exciting and new, or their good works will be born dead."
From David Ogilvy:
... See moreThrough maddening repetition, some of my obiter dicta have been woven into our culture. Here are some of them:
(1) “We sell – or else."
(2) “You cannot bore people into buying your product; you can only interest them in buying it.”
(3) "We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a
A little corner of the internet to find old and new print and outdoor ads + ONE thing each ad does well.
nobodyreadsads.com
Mann Sales Co. - The Persuasion Company
mannsales.co
One of the top marketing minds, Dave Gerhardt, used to send these one-line cold emails that landed him renowned brands as clients 🔥 https://t.co/a1XhwWdauv
Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5)
... See more
23 lessons from David Ogilvy:
1. Search all the parks in all your cities; you'll find no statues of committees.
2. The best ideas come as jokes. Make your thinking as funny as possible.
3. You are advertising to a moving parade, not a standing... See more