Sublime
An inspiration engine for ideas
Is there a layer of management you need to appeal to? Is there a type of customer in the room with a lot of sway over the industry?
Nancy Duarte • HBR Guide to Persuasive Presentations (HBR Guide Series)
We effect change by engaging in robust conversations with ourselves and others.
Susan Scott • Fierce Conversations: Achieving Success at Work and in Life One Conversation at a Time
Say you’re presenting a new product concept to the executive team, and you know you won’t get their buy-in unless Trent, the president of the enterprise division, gets excited about the idea, because they always defer to his instincts on new initiatives. Appeal first to Trent’s entrepreneurial nature by describing how exciting the new market is—whi
... See moreNancy Duarte • HBR Guide to Persuasive Presentations (HBR Guide Series)
Creating desire in the audience and then showing how your ideas fill that desire moves people to adopt your perspective. This is the heart of a story.
Nancy Duarte • Resonate
Storyteller: Clarity and Authenticity: The Process and Tools to Rethink Messaging
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Be committed to excellence.
Bill Walsh, Steve Jamison, Craig Walsh • The Score Takes Care of Itself: My Philosophy of Leadership
Inspiration by delight.
Andy Stefanovich • Look at More: A Proven Approach to Innovation, Growth, and Change
Make it about the audience.