Sublime
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The bottom line is that small changes in the communication structure can affect decisions.
W. Brian Arthur • Complexity Economics: Proceedings of the Santa Fe Institute's 2019 Fall Symposium
It traditionally assumed that firms were independent, and so changes would be independent, and so their sizes and aggregate effects would be distributed normally.
W. Brian Arthur • Complexity Economics: Proceedings of the Santa Fe Institute's 2019 Fall Symposium
WHY IT’S HARD TO BRING BIG COMPANY EXECS INTO LITTLE COMPANIES
Ben Horowitz • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Each company is trying to figure out how to strategize, how much to invest, what the technology should be. In a case like that, it’s not at equilibrium.
W. Brian Arthur • Complexity Economics: Proceedings of the Santa Fe Institute's 2019 Fall Symposium
How the Greatest Entrepreneurs Hire (h/t David Senra)
Steve Jobs stated that each new hire became a percentage of the company, so why wouldn’t you take the time to find all A-players?
David Ogilvy, as an already established businessman, would see advertisements that he liked and then cold call the person who made the ad — this is how he sourced his t