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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkMichel Erler
@michelerler
I'm a product designer interested in the decentralized web – currently working as Product Design Lead at Parity Technologies.
Other interests of mine span cities, longevity and liberalism in the 21st century.
Andre Gruenhoff
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Maximilian
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Dennis Heider
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Jomo
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