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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
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I finally got around to reading “ReWork” by @dhh and @jasonfried, a wonderful invitation to rethinking how we work, what purpose should work serve in our lives, and why lots of conventional wisdom is not helpful in either of those regards. The book was written a while back, and it has aged really well. In fact, I’d argue that with the monumental ch... See more
The map is not the territory? True.
Forget the map, it's limited anyway? Huge fallacy.
Maps are insanely powerful. Language is a map, hell all of thinking is a symbolic mapping process. Too many people conclude that: because the map is limited, abandon it.
Everyt... See more
Marvin Keilbachx.comJørgen Holm
@jholm
Franz Jurke
@franz
Christian 'Bo' Gross
@bobo
Christian Bering Pedersen
@bering
Rikke Hansen
@rikke