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Mike’s father, Leonard Shatzkin, introduced a different way to sell backlist in 1955, by which Doubleday automated backlist replenishment for the stores in response to inventory counts the reps reported after their visits. This technique propelled Doubleday from one of many publishers to an industry leader, particularly for backlist.
Mike Shatzkin • The Book Business: What Everyone Needs to Know®
Steve Jobs negotiating ebook pricing
sriramk.comScott Belsky Talk at South Park Commons
Often designs from frustration
Right now, greater skill is being brought by compute and developing a democratization of many things (code, design, etc.). Because of this, taste will probably be the most important skill
Taste is derived from culture and overlap of industries
Because of that
Bookstore and other retail shelf space is shrinking at the same time that total title output is rising. The shift to online sales combined with the shrinking retail shelf space hurts the biggest publishers the most because their competitive advantage is largely built on their ability to put books on shelves at scale. Sales moving online could ultim
... See moreMike Shatzkin • The Book Business: What Everyone Needs to Know®
The question will be this: what does the “established” publisher have to add to the marketing and distribution of a title? As long as there are lots of decentralized bookstores, publishers must call on them, take orders from them, and ship to them. But as and if the ecosystem becomes more online, more e-book, and physical retail becomes more Amazon
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