Sublime

Mike’s father, Leonard Shatzkin, introduced a different way to sell backlist in 1955, by which Doubleday automated backlist replenishment for the stores in response to inventory counts the reps reported after their visits. This technique propelled Doubleday from one of many publishers to an industry leader, particularly for backlist.

Bookstore and other retail shelf space is shrinking at the same time that total title output is rising. The shift to online sales combined with the shrinking retail shelf space hurts the biggest publishers the most because their competitive advantage is largely built on their ability to put books on shelves at scale. Sales moving online could

The question will be this: what does the “established” publisher have to add to the marketing and distribution of a title? As long as there are lots of decentralized bookstores, publishers must call on them, take orders from them, and ship to them. But as and if the ecosystem becomes more online, more e-book, and physical retail becomes more

In 1995, not long after Amazon opened, Jeff Bezos and his team engaged MPI. In that role, MPI worked with Amazon to make connections within the publishing industry, enabling the new company to better understand how the industry operated and how to get on publishers’ radar as a serious new account.