Sublime

I think we are trying to build a company that serves the people that use it rather than serves the company that we founded.

I think all social networks start off as a utility and blossom into social networks long term, and that’s because they earn the right to be a social network, not because they start as a social network. That’s kind of where I think we are, is this utility phase where we’re trying to be as good as possible for our beginning users and we’re going to

“One of the things we had was 100 invites for people to try Instagram out before we launched through the Apple Store,” Mike Krieger explained to me. “And we had this intuition that if you’re going to throw a party, which is kind of what an app launch really is, you want people to sort of know how they should act and who else is there, so we had to

Mike Koenigs and Marissa Brassfield: