Sublime

A key leader in this aspect of New Right activism is Mike Cernovich.

Cernovich is perhaps the best member of the New Right when it comes to understanding how the Cathedral works and exploiting its own rules. In November 2017, Cernovich uncovered proof that John Conyers—who had served fifty years in Congress—was a “serial sexual predator.”

The article led off with quotes from two of Cernovich’s conservative enemies, Ben Shapiro and Ben Howe.

Less than a year after the Daily Beast article, Cernovich’s Twitter followers had tripled.

Mike Koenigs and Marissa Brassfield:

He’s also often hilarious. A video of him dorking out with a fidget spinner went viral, and his trolling of the Young Turks at the 2016 Republican Convention can safely be described by the overused term of “epic.”

“Before social media,” Cernovich pointed out, “you could read about yourself in the New York Times, they would do a hit job on you, and what can you do? Write a letter to the editor? You’re fucked.” Now technology offers resources to make that no longer the case. A small, focused army is going to be far quicker and better at reacting than a large,