Sublime
An inspiration engine for ideas
The innovator’s ask explicitly addresses the kinds of customers companies want—and need—to create.
Michael Schrage • Who Do You Want Your Customers to Become?
Experts do well with these tasks, but once the principles are clear and well defined, computers are cheaper and more reliable.
Michael J. Mauboussin • Think Twice: Harnessing the Power of Counterintuition
Their intellectual property needs to bring new thinking to a field of expertise.
Scott Stein • The Thought Leaders Practice: Do work you love with people you like the way you want
The most important takeaway is the insight that innovation’s role is a human capital investment in the competence and capabilities of customers.
Michael Schrage • Who Do You Want Your Customers to Become?
For Apple’s and Pixar’s innovators, the value of self-awareness trumped any need for customer focus. By designing for themselves, they transformed their most demanding customers.
Michael Schrage • Who Do You Want Your Customers to Become?
Do your best customers come toyou for advice and insight on who they want to become?
Michael Schrage • Who Do You Want Your Customers to Become?
What tasks and requirements does the innovation ask or impose upon users?