Sublime
An inspiration engine for ideas
Behavioral inefficiencies may be at once the most persistent source of opportunity and the most difficult to capture
Michael Mauboussin • Who Is On the Other Side?
What does our proposed innovation ask our searchers to become?
Michael Schrage • Who Do You Want Your Customers to Become?
Innovation is about designing customers, not just new products, new services, and new user experiences.
Michael Schrage • Who Do You Want Your Customers to Become
Innovation should be an investment narrative explaining how customers become more valuable.
Michael Schrage • Who Do You Want Your Customers to Become?
Investor and entrepreneur Ray Dalio and psychologists Dr. Adam Grant, Dr. Brian Little, and Dr. John Golden.
Adam Grant • PrinciplesYou From Ray Dalio
Who do our customers want to become? What kind of customers should we be investing to create? What kind of customers will our innovations “buy”?
Michael Schrage • Who Do You Want Your Customers to Become?
But these paradigms of sound management are useless—even counterproductive, in many instances—when dealing with disruptive technology.
Clayton M. Christensen • The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
Do your best customers come toyou for advice and insight on who they want to become?
Michael Schrage • Who Do You Want Your Customers to Become?
Truly successful innovations generate wealth for their users, not just their creators.