Sublime

Their core developers were brilliant, but they also had a second level of junior developers and offsite or second-site teams that were allowed to slip into an attitude of “code monkey-ness”—micro-focused on building “just this feature,” not thinking about how that single feature would integrate into the whole and unaware that some of the things the

Googlegeist results, which asked everyone in the company what they thought of their manager’s performance, conduct, and support.

For example, by systematically cross-referencing databases of literature from different disciplines,

2. Performance management

Hire managers of one

ONE-ON-ONE

The trick was expanding the organization’s range by identifying the dominant culture and then diversifying it by pushing in the opposite direction.

THE PEOPLE QUESTION