Sublime

Avoid the High Cost of Unchallenged Assumptions

above, most analytical exercises on “where the market is going” tend to result in firms reaching the same (obvious) conclusions as their competitors.

There are clues to making sense of a stranger. But attending to them requires care and attention.

Once you have a reference class, take a close look at the rate of success and failure.

‘Is this the data that we want to make the decision we need to make?’”

Creativity researcher Dean Keith Simonton

multitask, manage a complex portfolio of projects, assimilate data and turn it into insight, have discipline. He wasn’t flattering his audience. He was

hunch.